SAAD CHOUDRI
Career History
When Saad Choudri became CEO of Miniclip, he faced a rare challenge: how to take one of mobile gaming’s biggest success stories and make it even bigger.
Since joining in 2011, Choudri has been a driving force behind Miniclip’s evolution from its browser-game beginnings into a global leader in mobile entertainment. His strategic approach and deal-making acumen helped reshape the company’s portfolio through key acquisitions including Sybo and Easybrain, expanding Miniclip’s reach across genres and audiences.
As CEO, Choudri has accelerated that growth, guiding Miniclip into the multi-platform era. Under his leadership, the company has acquired FuturLab, creator of PowerWash Simulator, and Lessmore, the studio behind Eatventure and We Are Warriors, extending its footprint into PC, console, and hybrid-casual gaming.
His philosophy is player-first and focused on lasting engagement: build around what players love, prove it with data, and scale what truly resonates. Choudri is also known for speaking out on industry issues, notably challenging Unity’s proposed “runtime fee” in defense of fairer developer economics.
Under his leadership, Miniclip’s flagship titles such as 8 Ball Pool continue to thrive alongside new successes like Triple Match 3D
About Miniclip
Miniclip is an international games publisher headquartered in Switzerland, with a portfolio exceeding 10bn downloads and over 400m monthly players. The company is best known for its sports and multiplayer franchises, including 8 Ball Pool, Football Strike and Carrom Pool, each sustaining large global communities and long product lifecycles.
Through a series of strategic acquisitions, including puzzle studio Easybrain, creator of Sudoku.com and Nonogram.com, and Sybo, the developer of Subway Surfers, Miniclip has expanded its position among the world’s largest mobile publishers. With a growing presence in PC and console through FuturLab and other studios, the company continues to evolve as a multi-platform entertainment business built on accessible, social and competitive gameplay.
8 Ball Pool