JOHAN SJÖBERG
Career History
Star Stable Entertainment is a Stockholm-based game developer best known for Star Stable Online, the world’s leading horse-themed online game. After serving on the board since the company's inception, Johan Sjöberg was appointed Chief Executive Officer in 2018, bringing with him more than three decades of experience in game development and publishing. Under his leadership, the company has focused on expanding the Star Stable universe, improving mobile accessibility, and strengthening community engagement among its global player base.
Before joining Star Stable Entertainment, Sjöberg spent several years at Paradox Interactive, where he served as Chief Product Officer during the company’s successful IPO in 2016. Earlier in his career, he held senior roles in game design and production across Europe, giving him a broad perspective on building and scaling franchises in both PC and mobile markets. His leadership continues to centre on sustainable growth, inclusivity and the long-term creative development of the Star Stable brand.
About Star Stable Entertainment
Founded in Stockholm in 2010, Star Stable Entertainment is the studio behind Star Stable Online, a horse-themed MMORPG that has grown into a global entertainment brand. The game now has more than 25m registered players across 180 countries and is available in 14 languages. Originally developed for PC, it has successfully expanded onto mobile platforms, maintaining one of the most loyal and active online gaming communities worldwide. The game's community evolved naturally in a space designed specifically to cater to the previously under-represented population of woman and girl gamers.
The company employs around 150 people and continues to broaden its reach through music, animation and consumer products related to the Star Stable franchise. Its strong emphasis on diversity, positive representation and player connection has helped it sustain long-term engagement in a competitive genre.
Star Stable Online