Technical Expertise
Deep understanding of relevant stacks, architectures and platforms; experience with cloud, AI/ML, cybersecurity, or other domain-specific tech.
The Chief Technology Officer (CTO) role sits at the heart of every ambitious technology-driven organization. Whether you’re a high-growth startup or a global enterprise, the right CTO can accelerate innovation, steer digital transformation, and build world-class engineering teams. Yet, finding and hiring the ideal technology leader is a complex, high-stakes process.
The CTO is more than just a technical expert. Today’s CTO must blend deep engineering knowledge with strategic vision, commercial acumen, and inspirational leadership.
Deep understanding of relevant stacks, architectures and platforms; experience with cloud, AI/ML, cybersecurity, or other domain-specific tech.
Translate business goals into a technology roadmap; proven record of scaling products and platforms.
Build and scale high-performing engineering teams; communicate complex tech to non-technical stakeholders.
Supports sales, marketing and customer success outcomes; understands PMF and go-to-market levers.
Roadmap hygiene, reliability/SLA, incident response and velocity; modern CI/CD, observability and quality practices.
Startup → scale-up → public experience where relevant; values, leadership style and ways-of-working match.
Gather input from founders, board, investors, and senior leaders. Clarify business objectives, tech challenges, and cultural values to shape the search.
Create a clear 12-24 month mandate: must-have skills, experience, KPIs and deliverables. Use this as the alignment doc across the org.
Map the landscape: competitors, adjacent sectors, high-growth startups, established enterprises, and trusted networks. Build a diverse, high-quality longlist with data-driven research.
Approach with a compelling narrative of mission, vision, and opportunity. Personalize outreach—most top CTOs are passive candidates.
Run multi-stage evaluation: technical deep-dives/case work, leadership & culture interviews, stakeholder panels, and (optionally) psychometrics or simulations to validate fit.
Once you’ve identified your preferred candidate, move quickly and transparently through the offer process. Top CTOs expect competitive compensation packages, including equity, and clear expectations around their mandate and resources.
A successful CTO executive search doesn’t end with the signed contract. Support your new CTO with a structured onboarding plan, clear objectives, and ongoing support from leadership. Early wins and integration into the executive team are key to long-term success.
Client Challenge
Social Tip is on a mission to help brands connect more authentically online by rewarding their customers with cash. Founded by James Watt, the high-profile entrepreneur and former CEO of BrewDog, the company is considered one of the highest-potential startups in Europe. To achieve its ambitions, Social Tip needed a Chief Technology Officer to build and scale its products to a high standard, leveraging modern tools and methodologies.
Our Approach
We conducted a targeted executive search across Europe, focusing on entrepreneurial engineering leaders with proven experience in scaling app-based businesses. Particular attention was given to candidates with a track record in both early-stage and later-stage startups. After mapping the market, we engaged CTOs and senior engineering executives from leading app companies, assessing not only their technical expertise but also their cultural fit and leadership style.
Outcome
We introduced Louay Akkad, a seasoned engineering leader with a strong track record in scaling app businesses at Urban Massage and Fresha. At Urban Massage, a UK-based wellness appointment app, he joined as one of the first engineers and played a pivotal role in its growth. Later, at Fresha—a VC-backed salon appointment app and software platform – he led the software engineering team in a more mature, later-stage environment. His entrepreneurial background combined with his experience across different growth stages made him the ideal choice, and he was appointed CTO of Social Tip.
Impact
With Louay in place, Social Tip rapidly strengthened its technology capabilities and successfully launched its app. Within just eight weeks of launch, the platform had paid out over £100,000 to influencers, attracted more than 30,000 users, collaborated with 200+ brands, and reached a combined audience of 30 million. Louay’s broad experience in leading and scaling app businesses continues to drive significant growth for the company.
Great CTO searches balance deep technical judgement with people leadership. You’re hiring the person who sets engineering culture, makes architecture trade-offs, and turns strategy into reliable, scalable products, platforms, and services.