As companies grow, their approach to generating revenue needs to evolve. What begins with founder-led sales often needs to transition into a structured, repeatable process — supported by the right leadership.
At Neon River, we help businesses find experienced Chief Commercial Officers and VP Sales leaders who can match their stage of growth and business model. Whether you’re building your first sales function or scaling an established team, the right hire can make all the difference.
In early-stage companies, sales are often led by the founders. Their deep product knowledge and passion make them natural evangelists. This approach works well to secure early customers and refine product-market fit, but it isn’t scalable.
As the company grows, a VP Sales is often the first commercial hire. Their focus is building pipeline, closing deals personally, and starting to build a repeatable sales process. Hands-on execution matters more than layers of strategy at this stage.
Later-stage businesses need a CCO who can lead teams, define go-to-market strategies, and align marketing, sales, and customer success. It's a shift from doing the deals to building the machine that delivers them consistently.
A Chief Commercial Officer plays a central role in driving growth. From hands-on sales leadership to strategic go-to-market execution, the right CCO can transform your revenue engine. Below are some of the key dimensions to consider when making this hire.
