Rovio is one of the best known mobile game companies in the world, and Pelletier-Normand has been CEO there since 2021. Rovio built one of the strongest early mobile game franchises with the Angry Birds series, but had struggled to transition from premium to free-to-play games business models.
Under Pelletier-Normand’s stewardship, the company is likely to complete a $775m sale to Sega, representing a good return for shareholders of the business.
Pelletier-Norman has deep experience in the mobile games sector having previously spent many years with Gameloft, rising to become their EVP Production.
The Angry Birds franchise is one of the most recognized brands in the mobile games industry.
It is estimated that Angry Birds titles have been downloaded more than 5bn times over the lifecycle of the franchise.
Originally released in 2009, the gameplay features players using a slingshot to throw birds at pigs who are stationed within different locations in each map.