Alexandre Yazdi

Voodoo is a Paris-based mobile games and consumer apps company recognised as one of the pioneers of the hyper-casual genre. Alexandre Yazdi co-founded the business in 2013 with Laurent Ritter and has served as Chief Executive Officer since its creation. Under his leadership, Voodoo has grown from a small indie studio into one of the most downloaded publishers globally, with more than 8bn lifetime downloads and around 150m monthly active users across its portfolio.

Yazdi has led Voodoo through a major shift away from its original hyper-casual publishing model towards longer-lasting casual games and consumer apps. In 2025, the company generated $778m in revenue, with casual gaming accounting for the large majority of its games business. Alongside franchises such as Mob Control and Paper.io, Voodoo has expanded into social apps through Wizz and the €500m acquisition of BeReal, positioning the business as a broader mobile entertainment group.

Founded in 2013, Voodoo has evolved from a hyper-casual specialist into a major developer and publisher of casual mobile games. Its portfolio includes long-running titles such as Paper.io and newer successes including Mob Control, while the company has shifted a greater share of its games business towards casual titles.

Voodoo generated $778m in revenue in 2025, up 16% year on year, including $653m from casual gaming. Its products reach around 169m monthly active users and generated 1.5bn downloads during the year, taking lifetime downloads beyond 8bn. Alongside games, the company operates social apps including Wizz and BeReal, reflecting its broader expansion into mobile entertainment.