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Echobox

Placed: Daniel Reilly joins Echobox as Chief Revenue Officer

Neon River is delighted to announce the placement of Daniel Reilly as Chief Revenue Officer at Echobox, the AI-powered software platform used by leading publishers worldwide.

Daniel joins Echobox at an exciting stage in the company's evolution. Having established itself as a trusted provider of software for publishers, Echobox is expanding its commercial ambitions and strengthening its leadership team to support the next phase of growth.

Daniel brings more than fifteen years of commercial leadership experience across SaaS, advertising technology, data and software businesses. Throughout his career, he has built and scaled revenue organisations, led complex enterprise sales environments and helped ambitious companies accelerate growth.

Most recently, Daniel served as Chief Revenue Officer at Vetstoria, where he helped grow the business from approximately $1.7 million ARR to $20 million ARR over five years. During this time, he built and led a global revenue organisation spanning EMEA, North America and APAC, helping the company scale internationally before its merger with Petvisor.

Prior to Vetstoria, Daniel held senior leadership roles with BeMyEye, Cardlytics and Groupon. His experience includes enterprise sales, customer success, go-to-market strategy, international expansion and commercial transformation. He has worked with global brands including Samsung, Coca-Cola, Amazon and Google, while helping multiple software businesses navigate critical growth stages.

For Echobox, Daniel's appointment brings proven experience in building scalable revenue engines, winning enterprise customers and developing high-performing commercial teams.

"Daniel stood out because he combines genuine enterprise sales credibility with hands-on scale-up experience. It is relatively rare to find a commercial leader who has successfully navigated the full journey from early-stage growth through international expansion, exit and post-merger integration. He brings a thoughtful, data-driven approach to commercial leadership and is exactly the sort of executive who can help ambitious software companies reach the next level. We were delighted to support Echobox on this important appointment."

Peter Franks
Founder, Neon River

Echobox joins a growing list of software, internet and technology companies that have partnered with Neon River to hire senior commercial leaders.

Neon River specialises in hiring leaders for software companies across all key functions.