SAMUEL ALBIN
Career History
Samuel Albin is Founder and Chief Executive Officer of Moon Active, the Tel Aviv based mobile games company behind Coin Master. He founded the studio in 2011 and has led it since, building Moon Active into one of the sector’s highest-grossing publishers. Under Albin’s leadership, Coin Master became a global top-grossing title and Moon Active delivered record group revenue in 2024. He has focused the organisation on data-driven product development, performance marketing and live-ops, scaling operations across multiple studios and markets.
Albin has overseen portfolio expansion and capability building through selective M&A and new title development. Moon Active acquired Melsoft in 2020, adding Family Island to the catalogue, and purchased Zen Match in 2022 to strengthen its position in tile-connect and puzzle. The portfolio has broadened beyond its flagship, with Travel Town emerging as a significant contributor. Albin continues to oversee product, monetisation and operations, aligning teams around long-term franchise development and disciplined growth.
About Moon Active
Moon Active is a leading mobile games developer headquartered in Tel Aviv. Its flagship, Coin Master, has surpassed $6bn in lifetime player spending, with the United States accounting for about 39% of revenue. Group performance is anchored by this franchise and complemented by a growing portfolio in merge, farming and tile-connect genres.
In 2024, Moon Active reported record revenue exceeding $2bn. Travel Town generated close to $320m that year and is approaching $500m in lifetime player spending across 56m downloads. The company has expanded through acquisitions, notably Melsoft in 2020 and Zen Match in 2022, to diversify revenue and extend its live-ops capabilities. Moon Active continues to invest in content cadence, market expansion and cross-studio expertise to sustain long-lifecycle franchises at scale.
Coin Master